Cost per label applied - industry avg. €0.05
Direct print cost per case - industry avg. €0.01
Financial savings from moving to direct printing
- Reduced labour - no changing label rolls
- Reduced waste - no label carrier film
- Reduced downtime = higher productivity
- No labels to come off on conveyor system
- Every box printed every time = reduced compliance fines
- Reduced material storage and less cash tied up in label stock
Other considerations
Many estimates show that direct printing saves significant sums of money. It is always worth running test prints to see if it is a suitable alternative and get a clear estimate of costs for your specific print requirements. It should be noted that the colour of the cardboard may be a consideration for certain applications. White will give the maximum value when printing barcodes. Brown boxes will carry these quite well also. The lighter the shade the better the contrast.